Published on: 5 August 2016

Michael Gavin

Gavin Michael (1982) was awarded American Digital Banker of the Year 2016. He is Head of Digital at the Chase Bank retail unit of JPMorgan Chase with $2.4 trillion in assets. By sticking to the principles of ‘simple, personal, human and cohesive,’ Michael has made JPMorgan Chase a leader in digital banking in the U.S. Michael and his team are obsessed with making sure customers find their digital interactions with the bank easy and enjoyable. That focus manifests in various ways, such as greeting its 24 million mobile users with local images and time-appropriate messages or being the first large bank in the U.S. to allow its customers to login with their thumbprints. “For habitual customer use, it has to be easy all the time,” he said. “If it is hard for the customers, they won’t come back.”
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